A combined total of 807,000 men die every year from prostate cancer (307,000) and suicide (500,000). Each year, in the month of September, Jason Regent rides out on his Triumph Scrambler to help raise money for a charity that seeks to turn the tide on these figures.

On a certain day across the world, impeccably tailored gentlemen ride classic motorcycles in the face of prostate cancer and to raise funds for the treatment of men’s mental health in the name of the great Distinguished Gentleman's Ride.

Men’s health is something we take tremendously seriously here at Regent, and in particular, men’s mental well being. Three out of four suicides are, sadly, men, proving that there’s some urgent deconstruction needed for what it means to be a man in today’s world. Men who struggle with mental health issues often believe they have to live up to some standard of “manliness”, needing to ‘go it alone’, not talking about how they’re feeling

 

At Regent, we take pride in  and supportive shop atmosphere, understanding that talking about how you feel, what you’re aspiring to and how you want to present yourself is absolutely key to looking and feeling your best, and we support the Distinguished Gentlemen’s Ride because it is a huge, real, positive manifestation of solidarity, proving that you’re never on your own.

At the core of what makes us take men’s fashion so seriously is the belief that you dress the way you want to best dressed: that dressing well is a psychological booster and motivator, giving you confidence and pride in how you’re living and going about your day-to-day work. We believe that helping people to find their style isn’t only a matter of fun (though it certainly should be that too) but also a serious way to help them feel their best.