OUR HISTORY
Launched in 2006
Starting in a garage within a Salisbury industrial estate the business expanded rapidly. Now settled in a beautiful Grade II listed, three storey building beside the gates of Salisbury’s thirteenth-century cathedral. Jason developed a team ensuring their diverse knowledge and passion for great clothes. This team helped develop the branding facets of Regent, including specialised workwear, outdoors wear, as well as heritage tailoring.
Jason's heritage
Jason’s grandfather was butler to James Bond creator Ian Fleming, therefore surrounded by impeccable tailoring from an early age. A family home in Henley-on-Thames provided close links with London, a connection that explains the synergy between country and city reflected in the brand today. Jason learnt his craft at legendary tailors Ede & Ravenscroft, but balanced this work with stints in high-street fashion, developing his eye for contemporary brands that were producing the highest quality fashion.
Our Logo
The Regent Skipper, a unique butterfly still puzzling naturalists today; it likes to imitate moths, amongst other things. Regent is a brand defined by change, innovation and aspiration. Therefore a perfect symbol to represent the Regent brand. Alongside matching Jason's surname ‘Regent’, Jason found the Skippers refusal to be classified inspiring. Jason found the idea of branding his tailoring-based business with a moth-like creature, the tailor’s enemy, darkly funny: a sense of humour and lightness of touch has always been key at Regent.