Dapper Dan was founded in Sheffield in 2011, born out of a frustration with the chaotic array of gents' grooming products on offer, none of which ever seemed to do everything you needed. Now, they've spent the past years perfecting their range of no-nonsense, versatile and brilliant hair and grooming products, sticking close to their belief that a few simple products will get you through your days in good nick and looking dapper. This excellent, super strong hold clay offers immediate grip and hold combined with a long lasting matte finish. The fragrance is sweet and subtle, with notes of vanilla and raspberries.