Natural specially-formalised denim detergent which preserves natural colour and softens fabric. Though denim is one of most-loved and sturdiest fabrics, it isn't too fond of the old washing machine and mainstream laundry detergents, which tend to stiffen it and rinse it of it's colours and natural properties. Norfolk Natural Living's hand-crafted specially formalised denim detergent is made with botanicals for a careful, soft but thorough natural wash, all crafted from scratch in their Norfolk workshop. If you want to make your denim last the lifetime that it should, care for it, baby.