'Alone in a Crowd' is an extension of Giuseppe Santamaria's successful first books Men In This Town and Women In This Town. In this, his third book, his focus is once again on men's fashion, but seasonally based - winter (polka dots - representing snow flakes) and summer (pin stripes - representing sunbeams). He has once again travelled broadly to capture candid street shots of men in Sydney, Melbourne, Tokyo, London, Paris, Florence, Madrid, New York and LA.

The book also includes written profiles, in the form of mini interviews on style and fashion choices, with men in different cities and notes on his subjects different style directions.