Spotlight Brand: Häglofs

At Regent, we love introducing you to the best new brands around. Our latest addition to the family is Häglofs — and if you're a contemporary outdoorsman who refuses to compromise on style, this is the brand you've been waiting for.

Why we stock Häglofs

At Regent we hand-pick brands that are hybridised, multifaceted and built to last. We believe it's worth investing in one exceptional piece rather than accumulating a wardrobe of mediocre ones. You don't need a city jacket, a country jacket, a lighter one and a warmer one — you just need your jacket. The one you always feel great in.

Häglofs is that jacket.

Who are Häglofs?

Founded by someone with a foot in both workwear and fashion, Häglofs understand that not everyone is an outdoors convert from day one. Their mission is to make outdoor clothing that's immaculately high quality, technically advanced, sustainably produced — and genuinely cool to wear in the city as much as on a three-day hike.

They stay ahead of the latest technology and sustainability standards, pay close attention to their carbon footprint, and design every garment to be cared for and worn for as long as possible. Outdoorswear for cynics, built to convert even the most sceptical.

What we're stocking

• Häglofs Merak Jacket — fully articulated, breathable, two-layer GORE-TEX® shell. Built for high-achievers: hiking, camping, gardening, anything. Proper armour.
• Häglofs L.I.M. Jacket — lightweight, minimalist, ruthlessly efficient. Cuts the chill, beats the wind, sheds the rain. Great-looking too.
• Häglofs Essens Jacket — packs the insulation of a full winter coat into a miraculously lightweight package. A thing of wonder.
• Häglofs Essens Vest — the same effect in gilet format. Nifty, versatile, essential.
• Häglofs Whooly Jacket — stocked in a beautiful Deep Woods Green (think Dartmoor moss), this is the one for long walks, hikes and gardening. Incredibly comfortable and insulating.

Come and try them

These pieces are perfect examples of what Häglofs does best: proper outdoorswear that looks genuinely great and performs equally well on a full mountain hike or a rainy commute through the city. Come into the shop and try them for yourself — we can't wait to show you.