How Fashion Fell for Tweed

How Fashion Fell for Tweed

Tweed used to belong to the countryside. But somewhere between vintage wardrobes and city pavements, fashion fell for it again. In Salisbury, where history brushes up against the everyday, there’s a quiet blend of city edge and country roots. At Regent, we carry that same timeless balance, drawing from traditional countryside style while making sure it’s ready for modern life. It’s not about choosing one or the other. It’s about wearing both well.

The best looks today borrow from both worlds: the worn-in texture of a tweed jacket, paired with the clean lines of a loose-fit jean. This is clothing that speaks of place, time, and quiet confidence - whether you’re refining your style or just finding your feet. A tweed jacket still carries the trace of autumn wind. Blue moleskin jeans anchor your winter wardrobe year after year. And a navy blazer fits into the rhythm of daily life, from train platforms to evening light falling through pub windows. From Shoreditch to Stockbridge, this blend of countryside texture and city cut speaks to a new generation.

Redefining Country

Countryside style used to follow a strict set of rules - stiff, seasonal, and reserved for rural pursuits. But now, it has evolved into something more fluid and lived-in. It hasn’t been discarded, but simply reimagined.

A tweed jacket isn’t something you dust off for a weekend in the Cotswolds. It’s part of the everyday. Thrown over a soft flannel shirt, layered beneath a denim jacket in winter, paired with wide-leg selvedge Edwin jeans, or worn open over a knitted roll neck and well-loved boots. It’s no longer a uniform, but a style rooted in tradition, and one that moves with the times. Today’s country fashion blends heritage with modern ease and quiet sophistication.

Colour, too, tells its own story. While browns and mossy greens still echo the natural world with shades inspired by bark, earth, and hedgerows, blue is the colour that carries country into city. Blues bring clarity and modernity to rural textures; deep navies and washed indigos feel urban and considered. They lift a look and keep it youthful. Too much brown, on the other hand, can root you a little too firmly in the countryside. It risks leaning into caricature and dating your look.

The blend of country and urban fashion is about dressing for a feeling, not necessarily a setting. It is about clothes that carry the landscape - that wear in, not out.

And that’s why younger generations are reaching for it too. Pulling tweed jackets from the backs of their dad’s and grandad’s wardrobes and giving them a new lease of life. What was once formal is now expressive – with rolled sleeves, looser fits, and worn with selvedge denim and lived-in trainers, like a pair of Dunlop Green Flash. Add a Ralph Lauren knit, and the look feels considered, confident, and quietly cool. It’s not about recreating the past; it’s about carrying it forward in your own way. 

Worn Well: Country in the Everyday

The modern working week has evolved beyond rigid dress codes. It’s part boardroom, part commute, part conversation over coffee or screen. This mixture has created space for a new kind of workwear: polished, personal, and quietly expressive. It allows the tweed jacket that was once reserved for country walks and wellies by the door, to walk into meetings and bring presence and style.

It belongs to the kind of wardrobe that moves between work and weekend, structure and softness, city and countryside. That is the beauty of modern country style – it isn’t defined by location; it’s defined by use. And in that use, tweed proves its worth. If you’re not sure where to begin, start simple. Try pairing a mid-weight tweed jacket with a soft crew neck jumper, straight-leg jeans, and clean trainers. It’s an easy, everyday outfit that nods to tradition without feeling stuffy. Worn well, it becomes part of a life that’s in motion – not just tailored for the office, but ready for whatever the day holds.

This is the foundation of a capsule wardrobe: a small collection of greatness. The navy blazer is your all-rounder - smart, subtle, effortless. It moves from meeting to dinner without fuss. The tweed jacket adds weight and warmth, bringing interest to even the simplest outfit. Both work with selvedge jeans and play well with shirts or soft knits. And both wear better over time. Add in a chambray shirt, a solid pair of Regent chinos, and a great shoe, like our Buck Rogers waxed leather brogues, and you’ve got a wardrobe that does a lot with a little.

In a world of change, there’s comfort in reaching for something familiar, well-made, and quietly stylish. That’s what Regent believes in: authentic British clothing — timeless pieces with heritage at their core, made to live with you and wear well.

Heritage, Reworked

Style has always been a conversation between the past and the present. And perhaps no cloth speaks more clearly in that dialogue than tweed. At Regent, a tweed jacket doesn’t have to match its ancestor stitch for stitch. It holds its history quietly and allows you to modernise it for the everyday.

Tailors have always known how to bend the rules. In the 1960s, Tommy Nutter rewrote the language of Savile Row, blending rock and roll boldness with British structure. His jackets were wider, his silhouettes sharper, and his sense of tradition more playful. He didn’t discard heritage, rather he dressed it up in a new voice.

That same spirit lives on at events like Goodwood Revival, where heritage isn't costume, it’s continuity. David Gandy, stepping out in a tailored jacket and wide-leg trousers, doesn’t look like he’s borrowed something old. He looks like he’s inherited something timeless and made it his. And in Guy Ritchie, we see country style with edge. Rugged, layered, full of character - the look of a man who wears his roots on his sleeves. 

Style doesn’t have to choose between country and city; the best wardrobes carry both. Here at Regent Tailoring in Salisbury, we feel that balance every day – between heritage and modernity, quiet confidence and global perspective.

You don’t need to have it all figured out. A well-cut jacket, a great pair of jeans, and one or two colours that suit you is more than enough to start building a personal style that feels grounded and modern. In every piece we create, from tweed jackets to soft blazers to broken-in denim, we blend tradition with wearability. That’s the Regent way.

Build the Capsule

Want to bring a little country edge into your wardrobe? Here’s where to start:

Prefer to try things on? Not sure what suits you?
Visit us in Salisbury for personalised tailoring and expert style advice. Book your free 30-min consultation now. 

Curated by Becky Colyer and Jason Regent 

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