Directional, yet wearable clothing, built to stand the test of time, that is the idea behind YMC (Or 'You Must Create'), a name borrowed from renowned American industrail designer, Raymond Loewy's infamous quote: 'You must create your own design style'. YMC make a range of easy to wear, yet slightly off piste designs to Regent. Made with a real attention to detail and featuring hint's of punk, military, vintage and workwear, all of which are passions of designer Fraser Moss.