BRAND// MCALSON

Founded in Belgium in 1997, McAlson is a premium menswear brand renowned for reimagining traditional boxer shorts with a unique blend of comfort, functionality, and style. Best known for its signature inner support system, the brand combines the freedom of classic boxer shorts with the support typically associated with fitted underwear. Crafted from high-quality fabrics and available in a wide range of distinctive patterns and colours, McAlson offers a refined approach to everyday essentials, appealing to men who value comfort, quality, and understated luxury.