Denim jeans are one of the most ubiquitous garments available across the world. With hundreds of different jeans brands available, the sheer amount of choice can be overwhelming. What is even more confusing is some of the â'denim specific' terminology bandied about. I mean, they're just jeans, right?
Do one thing well, that is the philosophy of Welsh denim brand Hiut, producing artisanal raw jeans cut from some of the best denim in the world. Hiut are a self-confessed David in the world of denim Goliaths.
Many of the items commonly worn today are rooted deeply in their practical and sturdy nature. riveted denim jeans (patented by Levi's in 1873) started life as a fabric worn by gold miners. These types of garments were tough, practical and long lasting. The practicallity, durability and heritage of these garments has begun to find popularity amongst today's 'fast fashion' controlled industry.