Do one thing well, that is the philosophy of Welsh denim brand Hiut, producing artisanal raw jeans cut from some of the best denim in the world. Hiut are a self-confessed David in the world of denim Goliaths.
Time was, denim had associations with workers and rebels. Now, it is just as likely to be worn by a business man as a tailored suit. Few cloths have had such a marked, and exciting, transformation in status.
We have been stocking Natural Selection denim jeans for a year now and have been extolling their virtues to one-and-all. Natural Selection is built on a Darwinian concept of constant evolution and with our latest collection of jeans now on the shelves you can witness a change to a cleaner style without any noticeable branding. These jeans are all about the cut and the denim.