Denim jeans are one of the most ubiquitous garments available across the world. With hundreds of different jeans brands available, the sheer amount of choice can be overwhelming. What is even more confusing is some of the â'denim specific' terminology bandied about. I mean, they're just jeans, right?
Many of the items commonly worn today are rooted deeply in their practical and sturdy nature. riveted denim jeans (patented by Levi's in 1873) started life as a fabric worn by gold miners. These types of garments were tough, practical and long lasting. The practicallity, durability and heritage of these garments has begun to find popularity amongst today's 'fast fashion' controlled industry.
Time was, denim had associations with workers and rebels. Now, it is just as likely to be worn by a business man as a tailored suit. Few cloths have had such a marked, and exciting, transformation in status.
We have been stocking Natural Selection denim jeans for a year now and have been extolling their virtues to one-and-all. Natural Selection is built on a Darwinian concept of constant evolution and with our latest collection of jeans now on the shelves you can witness a change to a cleaner style without any noticeable branding. These jeans are all about the cut and the denim.